What impact does social sentiment have on pride in place?

Sentiment analysis helps inform placemakers' understanding of what they need to do to connect the communities, visitors and local businesses within a place and enhance its reputation, vitality and footfall. In our latest webinar for the High Streets Task Force, we explore the connection between pride in place and social media sentiment. See real examples of social media content that flys the flag for place and creates a sense of pride among the community.