Social media advertising
How to add your Ad Account to your Business Manager
Add your Facebook advertising account to your Business Manager to be able to advertise on Facebook and Instagram. Here we walk you through it in a simple tutorial.
How to connect your Facebook Ads manager account to Maybe*
Connect your Facebook Ads account to Maybe* to manage and monitor all your ads across Facebook and Instagram in one place. You'll get an easy to understand report on your ads performance, be able to monitor and manage your ad s...
How to create a Facebook Pixel and add it to your website
Adding a Facebook pixel to your website means you can track visitors to your website and then retarget them with Facebook and Instagram ads. It sounds complicated but we've made it simple for you.
What are the different advertising objectives and what do they mean
Overwhelmed by all the different types of ads objectives? Here Fiona breaks them down so you can use the ones that are right for what you are hoping to achieve.
How to create an engagement ad
Ready to get started with ads and looking to up your likes, comments and shares? Watch our tutorial and get to grips with creating and running engagement ads.
How to create a traffic ad
Need to get more people to your website? Traffic ads are designed to increase visitors to your website. See how to optimise your campaign and ensure it gets seen by the people most likely to take the action you want them to.
Using custom and lookalike audiences with Facebook Ads
Want to get to grips with the different kinds of audiences you can use to target your ads? Custom audiences are a great way to get started with Facebook Advertising and drive sales. Custom audiences are audiences that already k...
Building an Interest Based Audience
Interest Based Audiences allow you to target customers based on things they're well, interested in. Here Fiona walks you through how to get cracking with interest based audience targeting.
How to verify your Domain in your Business Manager
Verifying your website domain means Facebook and Instagram know you business and website are legitimate. Here Fiona shows you how to do this so you can take care of it quickly and easily for your own website.